Research Article
Exploring Customer Insight Analytics with Descriptive Methodology: A Case Study of Adventure Hardware Group
Issue:
Volume 10, Issue 4, August 2024
Pages:
61-76
Received:
28 January 2024
Accepted:
11 June 2024
Published:
20 September 2024
Abstract: In contemporary business, understanding consumer behavior is essential, giving firms the knowledge needed to make educated decisions and improve customer experiences. Hence, the main objective of this research is to conduct an assessment of retail outlets adaptation to changes in customer preferences to uncover profit opportunities and take advantage of customers demography visibility in the face of heightened volatility. This research delves into the dynamic landscape of Customer Insight Analytics through descriptive procedure to offer a comprehensive exploration of Adventure Hardware Group as a pivotal case study. The study employed the Power BI, a Business Intelligence and Data Visualization tool to transform data from various sources into interactive dashboards and analysis reports, facilitating insightful visualizations and data-driven decision-making. The research shows that customer demography has largely remained the same for the years under consideration, therefore, forming the basis for determining customer preferences, pursuing customer satisfaction and improved sales. In the case of Adventure Hardware Group in particular, the key influencer analysis shows that Germany has the highest influence for driving revenue, and single customers have a higher influence on improving revenue growth for the group. Thus, this information provides the background for future market segmentation for the group’s products. The research concludes that adequate knowledge of customers demography and geography will enhance informed decisions that improve customer experiences, thereby increase sales revenue.
Abstract: In contemporary business, understanding consumer behavior is essential, giving firms the knowledge needed to make educated decisions and improve customer experiences. Hence, the main objective of this research is to conduct an assessment of retail outlets adaptation to changes in customer preferences to uncover profit opportunities and take advanta...
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Research Article
A Pandemic of Mental Health: Evidence from the U.S.
Issue:
Volume 10, Issue 4, August 2024
Pages:
77-85
Received:
30 July 2024
Accepted:
26 August 2024
Published:
26 September 2024
Abstract: The direct impact of the COVID-19 pandemic and the indirect impact of the ensuing economic and political response have affected the United States on a large scale. We document a substantial surge in anxiety and depression symptoms from 2019 to 2020 driven by the young adult population, indicating a disproportional indirect impact on the young. Multivariate regression analysis was utilized to quantify the stringency of state responses’ indirect effect on the changes in anxiety or depression symptoms during the pandemic. While we observe a slight decline in the share of the adult population experiencing anxiety and depression through July 2021- June 2022, such decline does not compensate for the large surge of mental health issues among young adults in 2020. Overall, our results indicate that the effects of the stringency of the mitigation measures on different areas of health are complex and vary by state, with a wide variation of mental health-related issues by age group and a higher prevalence in younger adult age categories. After discussing inequities in the accessibility of mental health treatment, lack of health insurance, and implications for quality of life among young adults, this paper adds to the breadth of ongoing COVID-19 research and emphasizes the importance of considering the overall health of the population in a large-scale health crisis as well as discussing the potential unintended consequences of the mitigation measures put in place.
Abstract: The direct impact of the COVID-19 pandemic and the indirect impact of the ensuing economic and political response have affected the United States on a large scale. We document a substantial surge in anxiety and depression symptoms from 2019 to 2020 driven by the young adult population, indicating a disproportional indirect impact on the young. Mult...
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,
Robert Okiyi,
Solomon Olusakin Akindipe,
Solomon Adebayo,
Chukwu Nwachukwu
